Taking advantage of bigger screens shouldn’t be limited to the use of bigger images/elements. We can put those extra pixels to work by enhancing the user experience with additional features.
The standard UX for a product gallery is: user clicks on a product he likes, then navigates to the single product page. From here he’s supposed to select some options, and finally add the product to the cart. Nothing is broken in this process. However, a returning customer, who’s familiar with the products line, may find it handy to select and buy a product directly from the gallery!
By showing customers a “quick add to cart” panel while they interact with a product preview, we can reduce the number of steps that separate a user from purchasing an item, and, potentially, increase our conversion rate.
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